Casting Credibility: Patterns of Audience Assessment of TV News Programs

Issue: Volume 08 Issue 01
Theme: Regular Issue
Type of Article: Main Article Authors: Dumdum, Omar Garcia, Ma. Criselda DOI: https://doi.org/10.52518/2011.8.1-04dmdmgrc APA Reference Entry:

Dumdum, O. O., & Garcia, M. C. A. (2011). Casting credibility: Patterns of audience assessment of TV news programs. Plaridel, 8(1), 51-70. https://doi.org/10.52518/2011.8.1-04dmdmgrc

 February 2011 · Volume No.: 8 Issue No.: 1 Editor: David, Clarissa C.

Abstract

This study describes the patterns of television (TV) viewers’ assessment of news program credibility by utilizing secondary data from a survey of 1,100 Metro Manila respondents. Through principal component analyses and multiple regressions, the survey reveals that certain attributes of newscasters/reporters, interviewed sources, and news content/programming are significantly associated with three dimensions of news program credibility— competence, trustworthiness, and goodwill. It also finds that viewers within specific demographic attributes tend to give high credibility ratings for TV news programs. Implications on TV news broadcasting in the Philippines are discussed.

2011-01-Dumdum-Garcia